Elevating Visual Consistency and Trust in the 1Q App Through Continuous UX/UI Maintenance
My Role
Requirement review
Design System
UX/UI Design
Graphic Design
Publishing
Team
Individual contribution
(UX/UI Operations Team, 10 Designers)
Tools
Adobe Photoshop
Adobe Illustrator
After effect
Duration
June 2022 - Aug 2024
(2 years, 2 months)
Overview
Problem
Financial product information can be complex, making it difficult for users to quickly understand banking services. In the Hana Bank 1Q app and internet banking platforms, frequent updates created an ongoing challenge of maintaining visual consistency and a clear user experience.
How might we design financial pages that balance clarity, consistency, and engagement?
TO-BE
Solution
Design work for the Hana Bank 1Q app
Translating Requirements into Intuitive and Engaging Visual Experiences
I interpreted planning requirements with care and translated them into intuitive, user-centered designs, strictly following internal design guidelines and existing 3D assets.
To improve usability, I refined visual structures so users could navigate the app more easily and quickly understand event information. When appropriate, I incorporated Hana Bank’s main character, Byeoldori, to communicate campaign intent in a friendly and engaging way.
Design Contributions
UX IMPROVEMENTS
Enhancing Core User Flows in Hana 1Q
PB Consultation Flow Improvements
Redesign to Simplify Personal Banker (PB) Consultation Booking
The PB consultation booking and message history pages were designed to follow the planning flow and Hana Bank’s design system, enabling Hana 1Q app users to book PB consultations more easily by category and time.
Preferential Rate Experience Design
Designing an Engaging Preferential Rate Experience
Designed a new page that lets Hana OneQ users check their accumulated preferential interest rate at each login and preview the estimated rate they can earn. Playful graphic interactions enhance the sense of benefits building up, making the experience more engaging.
Interface Clarity Improvements
Loan Preferential Rate UI Improvements
Updated buttons on the loan preferential rate pages to align with the design system, improving clarity and helping users better understand guidance and eligibility.
Identity Verification Flow Improvements
Improving the Hana Certificate ID Verification Experience for iOS and Android
Designed to help foreign residents in Korea easily complete ID capture for Hana Certificate issuance, following planning flows and design system guidelines. Built natively for iOS and Android, with component sizes tailored to each platform.
Visual Refinement
Refining Visual Consistency Across Campaign & Event Pages
Event thumbnails featuring Hana Bank’s main character - Byeoldori
Event thumbnails featuring Hana Bank’s kids financial education brand - Ibuja
event page
Fall 365 Savings Challenge Event Page Design
Designed the live streaming event page for the Fall 365 Savings Challenge, using fall themed 3D visuals and playful Byeoldori imagery. Layout and graphics followed design guidelines to clearly present event details and rewards.
event page
Marketing Consent Benefits Event Page Design
Designed a balloon themed event page to drive marketing consent through user benefits, applying a consistent visual system across the thumbnail, in-app pop-up, and banner to encourage notification opt-ins.
event page
Seasonal Money Dream Campaign Event Page Design
Designed Money Dream campaign event pages for the 2023 Chuseok holiday and the 2024 New Year with a consistent visual tone, using seasonal thumbnails inspired by Chuseok and the Year of the Blue Dragon to capture user attention.
web event page
Let’s Get Rich Campaign Web Event Page Design
Regularly designed and updated event pages for Hana Bank’s internet banking site, emphasizing clear celebrity visuals to effectively convey the Let’s Get Rich campaign message.
Reflection
Clear Standards in Operational Environments
In fast-changing financial services, clear standards and consistent components mattered most. Strong guidelines were key to maintaining UX quality.
Design Rooted in Intent
Design is not just execution, but interpretation. Translating planning intent into engaging user experiences proved essential.
Let’s work together
Let’s create something amazing together!
Let’s work together
Let’s create something amazing together!
Let’s work together
Let’s create something amazing together!
Let’s work together
Let’s create something amazing together!
I’m currently open to full-time opportunities!
Want to get in touch? I’d love to connect with you!
Copyright © 2026 Jenna Park